Talking Substance in an Age of Style!
A good and inspirational book for traditional scientists (traditional… am I right?). It is talking about the importance of communication for scientists and a must read for anyone who cares about science, and the problems we have engaging the public. There are many lessons and advises throughout the book for the scientists... Yes I guess including me!! Furthermore, according to the author, the science has two parts and I agree strongly, the inventions or doing the research and the communicating of science.
Storytelling ability is a must for all scientists!!!!
Have a look!!
